COVID-19 SENTIMENT REPORT: Survey of Independent Living Desirability and Safety

As we look to the future, there are many questions about how the ongoing COVID-19 pandemic is going to impact senior living communities.

How will this health crisis reshape consumer priorities and delivery of services to older adults?

Are social isolation requirements and community quarantines causing people to re-evaluate senior housing options?

How do staff members feel about the added pressures they are facing and how is the new normal impacting their ability to provide services?

To start to answer some of those questions and help senior living communities prepare for the future, RLPS was one of the sponsors for a senior living survey of independent living desirability and safety spearheaded by Plante Moran Living Forward and Retirement Dynamics. This survey included independent living residents, prospective residents, and staff members in 70 communities located in 13 states.  More than 5,000 survey responses were collected, along with 7,000+ write-in comments and compiled into the final report.

Download the Report

The COVID-19 Sentiment Report will help us better understand how people feel about living or working in an independent living community and how the pandemic is impacting future choices and priorities. The insights from this report will help us reshape senior living communities and services for long-term market strength and resiliency.