The elevator lobby is often overlooked as an opportunity to reinforce your brand. Regardless of its size, this workhorse space is a prime circulation area that is accessed multiple times a day. When the elevator door opens, the lobby area beyond should provide an inviting and appropriate reference to your brand experience. With proper design consideration, the elevator lobby creates a strong first impression as well as a positive lasting impression for your building and campus brand.
Elevator Lobby Design Functionality
Typically, the elevator lobby at the main entrance of the building receives the most attention. However, common space is often at a premium for both senior living and higher education campuses. Upper level elevator lobbies provide opportunities for quieter gathering or informal study areas.
Beige, gray and everything in between are today’s go-to neutrals for creating subtle and sophisticated spaces. For those who may be wondering, greige is simply a combination of gray and beige, merging the soft, cool tones of gray with the warmth of beige.
Understated gray and beige tones provide easy appeal and are especially valued for their timeless qualities. However, as is often the case, you can have too much of a good thing so we typically recommend not relying exclusively on neutrals. We’ve asked a couple of our interior designers to share their thoughts about working with greige.
Patterns are back and making a HUGE impact across the industry in everything from interior design to fashion to rolling pins.
As is often the case, many of the floral prints, tropical vibes and geometric patterns that are dominating current fashions are now popping up in interior spaces. Both fashion and interior design trends reflect a constantly evolving blend of tradition, culture and innovation that influence self-expression whether it is your personal or business brand.
Patterns, like bold colors, add visual interest and often serve as the focal point for a space. They foster a sense of energy and dimension that are difficult to achieve with color alone. When done well, patterns have the power to transform any space or object into quite a showstopper with rich and distinctive interest. While going bold can be daunting, it does not have to be. The challenge is developing the right mix of elements to effectively interact and balance one another, ultimately forming a cohesive whole that is both unique and inviting. If you are scared of jumping in feet first, start small, with a gorgeous pillow or a unique piece of art.
We most often think of brands in terms of products, but every organization has a brand whether self-defined or by default. Simply stated, your brand is the personality of your organization and the promise to your consumers. An effective brand identities your values, defines how they are communicated and reflects the emotions and experiences consumers will have when they interact with your business. One group that handles branding particularly well is the hospitality industry. Most hotels and restaurants create a distinctive brand identity to differentiate their services and spaces from others in the marketplace.