Decreased funding, slowing enrollment, overwhelming student debt, and higher operating costs are just some of the challenges facing higher education. Now we must also take into consideration all of the realities that will shake out on campuses following a pandemic. Recruiting and retaining students is vital. Campus housing is a valuable marketing tool to attract students and keep them living on campus. Residence hall renovations preserve campus character and eliminate costly additional land development. These critical campus updates also convert existing housing into a valuable asset while promoting sustainability.