Bridging Generations: Senior Living & Higher Education Partnerships

What Is a University Retirement Community (URC)?

A University Retirement Community (URC) is a senior living community that maintains an intentional, mission-aligned partnership with an institute of higher education. This affiliation typically includes shared programming, cultural and academic engagement, campus access agreements, research collaborations, and structured intergenerational learning experiences.

Why Senior Living & Higher Education Partnerships Are Growing

Baby Boomers expect an active, purpose-driven, intellectually stimulating retirement. At the same time, higher education is seeking deeper community connections, new revenue sources, and expanded intergenerational learning opportunities. These needs align naturally—making URCs a compelling strategy for both sides.

As URC consultant Andrew Carle notes:

“Baby Boomers are seeking active, intellectually stimulating, and intergenerational retirement environments.”

 

What This Webinar Will Cover

Designed for Life Plan Communities, Higher Education institutes, boards, and planning teams, this session will explore:

1. The URC Model: History, Structure & Certification – Andrew Carle will outline the evolution of URCs and why they’re gaining momentum with today’s older adults.
2. How Partnerships Begin: First Steps – Panelists will discuss some of the logistics associated with these partnerships such as campus access, governance, etc.
3. How Senior Living and Higher Education Partnerships Benefit Both – We’ll explore the mutual value of these relationships.
4. Programming & Operations – Panelists will share how these partnerships affect programming and operations.
5. Common Roadblocks & How to Overcome Them – Providers will discuss challenges related to culture, communication, agreement structure, and operational alignment—and how they navigated these issues.
6. Why Now Is the Right Time to Consider a Partnership – We’ll reflect on shifting demographics, evolving consumer expectations, and increased collaboration potential.

Meet the Panelists

Deb Reardanz, President & CEO, ClarkLindsey (Urbana, IL)

Deb has established a strong partnership with the University of Illinois Urbana–Champaign, supporting research initiatives, internships, and intergenerational programs such as Artists in Residence.

“Clark Lindsey is happy to partner with University of Illinois researchers over the years. Past projects include robotics and communication platforms that support older adults’ autonomy and enhance quality of life. Our residents and employees enjoy supporting the researchers and take pride in advancing our understanding of aging, technology, and the human experience.”

Mark Beggs, President & CEO, Edenwald (Towson, MD)

Mark leads Maryland’s first planned URC through Edenwald’s evolving partnership with Goucher College, where lifelong learning and campus engagement are core to the resident experience.

“This is the future that retirees want.  They want to be engaged in the community, they want to take classes, they want to go to cultural events, they don’t want to be segregated from the rest of society.”

Vassar Byrd, CEO, The Kendal Corporation

Vassar oversees Kendal’s nationally recognized university partnerships, including those with Dartmouth, Oberlin, Cornell, and the University of Delaware.

“The key is integrating programming with younger generations with resident life. We are helping the world interact better when younger learners and residents experience a sense of connection that enriches all aspects of their lives”.

Andrew Carle, Founder, Carle Consulting, LLC

Known as one of the leading voices defining university-based retirement communities, Andrew developed the first URC directory and certification model and teaches senior living administration at Georgetown University.

“Baby Boomers are seeking active, intellectually stimulating, and intergenerational retirement environments. These partnerships are intuitive fit for this generation of retirees and a strategic opportunity for universities and senior living providers.”

Moderator / Carson Parr, Partner, RLPS Architects

Carson leads both higher education and senior living master planning and design initiatives, with a particular focus on intergenerational and campus-connected environments.

“Proximity between campuses and structured programming strengthen the relationship while widening alumni appeal, including those outside your primary market area.”

Register for the Webinar

Join us on LinkedIn to reserve your spot and receive updates on this January 14th, 2025 webinar.

Frequently Asked Questions (FAQ)

What makes a successful university–senior living partnership?

Successful partnerships share alignment in mission, clear operational structures, campus access agreements, and intentional programming that connects residents with students and faculty.

Do URCs need to be on or adjacent to campus?

Not always. Proximity increases engagement, but strong programming and clearly negotiated access can support successful partnerships when not physically connected.

Why are URCs appealing to Baby Boomers?

Boomers value intellectual stimulation, lifelong learning, social connectivity, and purpose—attributes that align well with college-affiliated environments.

Key Takeaways

• Successful partnerships between higher education and senior living providers rely on mission alignment, programming depth, and clear operational agreements.
• Both universities and senior living providers benefit from shared learning, research, cultural engagement, and community impact.
• Baby Boomers’ expectations are driving new demand for intellectually rich, intergenerational retirement environments.
• This webinar offers firsthand insights from organizations already doing this work successfully.