Satellite communities are popping up around the country in many shapes and forms. Life Plan Community (LPC) sponsors and other senior services providers are increasingly turning to this expansion option when current campuses are built out, partnership opportunities emerge or new markets are explored.
As senior living providers seek creative opportunities to maintain vitality and market presence, satellite community campuses can offer distinct advantages for attracting a new generation of older adults.
- Growth opportunity
- Expanded market reach
- Distinct alternative product such as living in a more urban setting
- Unique partnerships such as University-Based Retirement Communities
- Leveraging existing campus resources and services
- A new value proposition – from Care Model to Vitality Model
Research conducted by Ziegler’s Senior Living Investment Banking team shows that of all of the new not-for-profit communities currently in the planning or development phase, roughly one out of three are satellite campuses that will be in close proximity to an existing, full-continuum community.
“This is a very attractive growth strategy for providers who are looking to build upon their existing brand and bring forth an alternative choice for seniors in their market”, says Lisa McCracken, Ziegler’s Director of Senior Living Research.
With proper planning, satellite communities allow for incremental growth and expanded market reach. They can neighbor a main campus or be located in another geographic area. A satellite can appeal to a new market group or meet a need for more of what already exists at a Life Plan Community.
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To continue reading and learn more about potential benefits and future planning considerations for this continuing growth trend for Life Plan Communities and other senior living services providers, download the Whitepaper via the form below.
For more senior living topics, trends, projects and information about Hybrid Homes, Memory Care, Reinvention and more, check out our Senior Living Resources Page.
How Community Partnerships Can Benefit Your Institution and the Surrounding Community
This topic was the focus of a panel discussion at the AICUP Campus Leaders Forum held in Harrisburg, PA on June 15th.
“We need to see ourselves no longer as an ivory tower surrounded by walls or fences but in the midst of the economies of which we exist and upon which we depend.” – Dominic DelliCarpini, Ph.D., York College of PA
While higher ed and industry have very different missions and cultures, there is a symbiotic relationship between the two. Finding a common ground for collaboration, research and work partnerships benefits everyone. As campus recruiting becomes more competitive, community partnerships serve as a positive differentiator and a valuable resource for long-term vitality.
For many young adults, college is the first time they’ve been on their own and away from their support network of family and close friends. COVID-19 made this time of sudden change even more stressful for many by limiting social interactions and activities while still expecting students to keep up with their courses. This dramatic and sudden change has highlighted the importance of student wellness design.
College campuses nationwide have reported higher levels of depression, anxiety, and stress. According to a survey by the American Council on Education, 72% of college and university presidents identified student mental health as a pressing issue for the 2021-22 school year. Mental health challenges can also result in less physical activity, eating too much or too little, making unhealthy food choices and sleep disruptions. As a consequence of the psychological stress, both physical well-being and academics can suffer.
As college and universities work to regain lost ground due to the COVID-19 pandemic, many face the reality of deferred student housing updates. Lingering uncertainties related to infection control, along with shifting demographics and student expectations heighten the need for action. Based on data from the National Student Clearinghouse Research Center, undergraduate enrollment declined by about 3.5% in fall 2021 from the previous year.
Changing societal norms and student expectations have catapulted campus bathroom updates to the top of the facilities priority list. Many older campus buildings, and particularly residence halls, have communal or “gang style” bathroom configurations. This former design standard maximizes efficiency and capacity – whether a bank of showers in a residence hall or public access restrooms in campus common areas. However, campuses can no longer rely on the status quo of the past.
Despite massive changes in 21st century technology and lifestyle, student-centered teaching and pedagogy evolution, K-12 classrooms today look and operate much the same as they did in the prior century. Teacher-centric, row and column classroom structure, and associated furniture types, still widely dominate, mirroring the oratory-based ideologies of over 4,000 years ago. Future-ready classroom design is now ready to move from concept to the classroom.
Decreased funding, slowing enrollment, overwhelming student debt, and higher operating costs are just some of the challenges facing higher education. Now we must also take into consideration all of the realities that will shake out on campuses following a pandemic. Recruiting and retaining students is vital. Campus housing is a valuable marketing tool to attract students and keep them living on campus. Residence hall renovations preserve campus character and eliminate costly additional land development. These critical campus updates also convert existing housing into a valuable asset while promoting sustainability.
The advent of Building Information Modelling (BIM) has opened a whole new range of possibilities for three-dimensional digital design renderings. Not so long ago, when we wanted to share a new building or renovation design concept with our clients (and often their clients), the options were limited. We could either provide a hand sketch or three-dimensional physical building model, using clay, paper, foamcore, wood or other materials. The result was often beautiful and effective for sharing the project vision. But it was also time consuming, static and, relatively speaking, a costly added expense. These realities limited the use of these methodologies.
This fall, millions of K-12 and college students headed back to school amid the ongoing COVID-19 crisis. Determining best practices for navigating this return has been challenging for administrators, teachers, students, and families alike. Design for in-person learning during a pandemic requires both flexibility and creativity. To that end, a number of manufacturers have developed innovative furniture and other classroom products to help K-12 school, colleges and universities quickly adapt to changing conditions and social distancing needs.
Our team does not endorse any one product or manufacturer. The following is an overview of some of the products we have found while helping our clients review available options. Many of these offer benefits not only for today’s continually evolving safety priorities, but also for adaptable learning spaces beyond the current pandemic realities.