This project reinvented a decommissioned chocolate factory complex, built over 100 years ago, into a multi-use development. The multi-use redevelopment project is anchored by the iconic Wilbur Chocolate Factory, which is being repurposed into an upscale hotel, market, restaurant and luxury condominiums. The complex will also be home to The Lofts at Lititz Springs, a new 55+ satellite housing option for Pleasant View Communities, a nearby retirement community, as well as market-rate apartments. The vision for the project encompasses varied uses to ultimately bring more people into this thriving downtown to live, shop, dine and stay.
Redeveloping a Downtown Chocolate Factory Complex
The former Wilbur Chocolate Factory was comprised of a dozen different buildings added to the original structure over the decades. The adaptive re-use solution preserved the most historically and architecturally significant portions of the buildings and removed the later industrial additions that lacked aesthetic value and were competing for daylight on an already crowed site. The additions and new structures on the site blend with the old by echoing the roof lines and window placement. Additionally, materials such as red brick are featured throughout both the exterior and interior of the buildings and iron railings are repeated on both existing and new construction.
Fitting Diverse Uses on a Tight Site Squeezed Between a Functioning Rail Line and Town Streets
Breathing room was carved out of the chocolate factory by removing parts of the building that had less architectural value to make room for a series of entry experiences. Starting at Broad Street, the public entrances to both the restaurant and marketplace echo the former street-facing retail component of the factory and embraces the fabric of the town. Progressing deeper into the site, a former loading dock and 1970s addition were removed to form the main courtyard entrance for the hotel and public entrance to the condominiums. Around the corner, a former parking lot is being converted to The Lofts 55+ housing, extending the town streetscape and directly connecting those residences to the new amenities.
The 26 unique condo residences take advantage of the exposed brick and heavy timber structure to create unique, luxury living quarters with views of the adjacent park. Likewise, the 74-room boutique hotel complements the personality and style of Lititz. “The Wilbur” pays homage to the historic chocolate brand that is a big part the community heritage and provides upscale guest rooms and amenities within the framework of these historic buildings. Adding to an already thriving retail and food culture in Lititz, the design also includes a new 150-seat restaurant and food marketplace along Broad Street. This new building addition has been carefully designed to be a good architectural neighbor to the well-established fabric of downtown Lititz.