There has been a lot of buzz around University-Based Retirement Communities (UBRCs). Even in the midst of the COVID-19 pandemic, industry experts have predicted a rise in their number as both higher ed and senior living seek creative strategies for future vitality.
Downward trends in on-campus enrollment and revenue can be partially attributed to a declining cohort of college-age population. At the same time there has been a well-documented rise in baby boomers reaching retirement age and thus increasing demand for senior housing options. However, both groups have faced greater competition whether from similar organizations or increasingly by home-based alternatives that technology has made possible.