Kendal Communities – Annual Marketing Meeting

The old adage “Bigger is Better” is not necessarily true as it relates to housing for seniors.  The size of an independent living unit, either free-standing or within a larger building is not the determining factor in its marketability or financial success.  Rather efficient use of space, the quality of finishes, access to the outdoors and natural light, inviting spaces and amenities, and flexibility are now the benchmarks for marketable and financially successful housing for seniors.

“Living Small to Live Big” explores design techniques, marketing strategies, and case study examples for creating appealing smaller units.

Click on the title link to download a pdf version of “Living Small to Live Big“.

Interested in this or a similar presentation for your community?  Please contact us at your convenience.