Colleges and universities of every size must consider entrepreneurship program spaces that address the aspirations of today’s students. Dubbed ‘The Entrepreneur Generation,‘ many expect to start their own company—almost 54% of Gen Z’s according to a recent Nielsen study. Likewise, Gallup found that 40% of 5th to 12th Graders plan to start a business.
This generation, born after 1996 and raised in the ‘influencer’ age, seeks financial independence and the opportunity to make an impact. Gen Z (also called Zoomers) grew up seeing Mark Zuckerberg and his Harvard roommates create Facebook in 2004. Startups like Mashable, Tumblr, Firefox and Box followed suit, with founders under the age of 22. And in 2019, the world witnessed activist Greta Thunberg taking on the United Nations Climate Action group at the age of 16.