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Should You Consider A Satellite Community?

senior living satellite community trend Satellite communities are popping up around the country in many shapes and forms. Life Plan Community (LPC) sponsors and other senior services providers are increasingly turning to this expansion option when current campuses are built out, partnership opportunities emerge or new markets are explored.

As senior living providers seek creative opportunities to maintain vitality and market presence, satellite community campuses can offer distinct advantages for attracting a new generation of older adults.

  1. Growth opportunity
  2. Expanded market reach
  3. Distinct alternative product such as living in a more urban setting
  4. Unique partnerships such as University-Based Retirement Communities
  5. Leveraging existing campus resources and services
  6. A new value proposition – from Care Model to Vitality Model

Research conducted by Ziegler’s Senior Living Investment Banking team shows that of all of the new not-for-profit communities currently in the planning or development phase, roughly one out of three are satellite campuses that will be in close proximity to an existing, full-continuum community.

“This is a very attractive growth strategy for providers who are looking to build upon their existing brand and bring forth an alternative choice for seniors in their market”, says Lisa McCracken, Ziegler’s Director of Senior Living Research.

With proper planning, satellite communities allow for incremental growth and expanded market reach. They can neighbor a main campus or be located in another geographic area.  A satellite can appeal to a new market group or meet a need for more of what already exists at a Life Plan Community.

Download the Satellite Community White Paper:

To continue reading and learn more about potential benefits and future planning considerations for this continuing growth trend for Life Plan Communities and other senior living services providers, download the Whitepaper via the form below.

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Additional Resources: 

For more senior living topics, trends, projects and information about Hybrid Homes, Memory Care, Reinvention and more, check out our Resources Page.

COLOR TREND FORECASTING: Finish Meets Fashion; Science Meets Art

various images using pantone's 2021 colors of the year For only the second time in 20 plus years of color forecasting, the Pantone Color Institute has announced that its 2021 color of the year is two colors!  This led us to take a deeper dive into color trend forecasting. Color trend forecasts have garnered more media attention in recent years and seem to be increasingly impacting interior design trends, as well as fashion, home décor and consumer products from blenders to cars. Who’s behind the color picks each year and how are they selected? Continue reading

5 Interior Design Trends for Outdoor Spaces

various outdoor spaces in a collage While social distancing remains a priority, outdoor venues have provided opportunities to get outside and gather in small groups.  Restaurants across the country have been able to open outdoor seating areas prior to dine-in options.  Many of the current interior design trends for outdoor spaces reflect their popularity for life plan communities, 55+ housing, school and university campuses and hospitality venues.

Even when we are not experiencing a pandemic, biophilic design principles reinforce the value of spaces that meet our innate need for nature connections. The WELL Building Standard calls for its projects to have a biophilia plan to incorporate nature through environmental elements, lighting and space layout.  This includes interior settings as well as porches, patios, courtyards, dining terraces, pool decks and rooftop venues that encourage people to get outdoors.

Continue reading

NEW NORMAL: COVID-19 Design Impacts on Commercial Interiors

various covid-19 work & life image collage Change can be exciting, frustrating, challenging, disruptive, refreshing and overwhelming.  And as illustrated by the COVID-19 pandemic, it can be abrupt and unexpected.  The present challenges to creating safe workspaces, hospitality venues, educational spaces and senior living communities are daunting. Social connections and the use of shared and public spaces are confined to the parameters of social distancing guidelines. However, the renewed focus on healthy environments and infection control may also yield positive COVID-19 design impacts on commercial interior design. Our interior designers share their professional perspectives regarding COVID-19 design impacts, the current realities and anticipated lasting changes. Continue reading

RESIMERCIAL REVERSAL: Creating Better Workspaces in our Homes

a collage of various home office workspaces As many of us have become telecommuters, at least for the time being, we are taking a look at how flipping the recent Resimercial Design trend could be beneficial to our productivity and well-being.  We asked a few of our interior designers to suggest some commercial office design features that could be applied to our home workspaces. Continue reading

THE BOLD AND THE BEAUTIFUL: Interior Design is Going Blue

various images from around the home with blue elements

Designers often look to nature for inspiration and this year color experts and paint manufacturers have taken a similar approach. Both the Pantone Color Institute and Sherwin Williams chose deep shades of blue, associated with the sea and sky, for their 2020 color of the year designations. Continue reading

CHEERS! Interior Design for Bars in Senior Living

collage of photos taken at bars Recently during focus groups at a senior living community, we were somewhat surprised when an elderly woman living in personal care pulled us aside to share her desire to have a designated space for happy hour so she could enjoy a drink before dinner. In retrospect, it probably should not have come as a surprise that someone would simply want to continue a cherished tradition she had enjoyed throughout her adult life. While health issues or medications can be an issue for some older adults, many are increasingly expecting appealing bar options in senior living. This upward trajectory is expected to continue as the Baby Boomers reach typical move-in ages.  A growing number of active adult and senior living communities are introducing sleek bars, cozy pubs or flexible lounge spaces to respond to the demand. Some communities are also incorporating specialty coffee and tea selections into their bars to provide something for everyone. Continue reading

RESIMERCIAL INTERIORS: Workspaces That Feel Like Home

Resimercial design collage As the lines have blurred between work and home, interior designers have helped employers create more varied, flexible settings that feel less like a formal institution and more like a comfortable home-away-from-home.  Resimercial design, creating workspaces that feel more homelike than corporate, is a fairly recent trend that has grown in popularity.  According to Wayfair, the style became a “legitimate design movement,” at the 2017 NeoCon conference, a major annual event for the commercial design industry. To explore this new style, we’ve asked a few of our interior designers to share their thoughts about the resimercial design trend.  Continue reading

KITCHEN DESIGN 2019: Five of Our Favorite Trends

kitchen design trends panel Island workstations, smart appliances, accessible cabinets, touch faucets, lighting innovations—the list goes on and on for what’s new in kitchen design! Eric McRoberts and Jessica Jack attended this year’s Kitchen and Bath Industry Show (KBIS) to see the latest innovations and products that manufacturers are featuring, especially since their top picks are typically based on consumer demands, color trends and emerging technologies. The following are a few of our favorite concepts which can be applied to kitchens of any size. Continue reading

BEYOND THE BOOKS: Library Design Trends

a gallery of various library photos While some have questioned their long-term viability, both public and private libraries are reinventing themselves and, according to the 2018 American Library Association report, continuing to serve as a valuable resource for diverse groups of people. Libraries face many similar challenges to those of retailers, as large numbers of people turn to digital resources. However, the convenience of digital shopping, reading, learning, communicating and so forth can be isolating and less rewarding. This is where public libraries can step in to provide positive interactions, teachable moments and a collaborative community experience available to everyone regardless of their financial status. Continue reading