Should You Consider A Satellite Community?September 9, 2022
Satellite communities are popping up around the country in many shapes and forms. Life Plan Community (LPC) sponsors and other senior services providers are increasingly turning to this expansion option when current campuses are built out, partnership opportunities emerge or new markets are explored.
As senior living providers seek creative opportunities to maintain vitality and market presence, satellite community campuses can offer distinct advantages for attracting a new generation of older adults.
- Growth opportunity
- Expanded market reach
- Distinct alternative product such as living in a more urban setting
- Unique partnerships such as University-Based Retirement Communities
- Leveraging existing campus resources and services
- A new value proposition – from Care Model to Vitality Model
Research conducted by Ziegler’s Senior Living Investment Banking team shows that of all of the new not-for-profit communities currently in the planning or development phase, roughly one out of three are satellite campuses that will be in close proximity to an existing, full-continuum community.
“This is a very attractive growth strategy for providers who are looking to build upon their existing brand and bring forth an alternative choice for seniors in their market”, says Lisa McCracken, Ziegler’s Director of Senior Living Research.
With proper planning, satellite communities allow for incremental growth and expanded market reach. They can neighbor a main campus or be located in another geographic area. A satellite can appeal to a new market group or meet a need for more of what already exists at a Life Plan Community.
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