Satellite communities are popping up around the country in many shapes and forms. Life Plan Community (LPC) sponsors and other senior services providers are increasingly turning to this expansion option when current campuses are built out, partnership opportunities emerge or new markets are explored.
As senior living providers seek creative opportunities to maintain vitality and market presence, satellite community campuses can offer distinct advantages for attracting a new generation of older adults.
- Growth opportunity
- Expanded market reach
- Distinct alternative product such as living in a more urban setting
- Unique partnerships such as University-Based Retirement Communities
- Leveraging existing campus resources and services
- A new value proposition – from Care Model to Vitality Model
Research conducted by Ziegler’s Senior Living Investment Banking team shows that of all of the new not-for-profit communities currently in the planning or development phase, roughly one out of three are satellite campuses that will be in close proximity to an existing, full-continuum community.
“This is a very attractive growth strategy for providers who are looking to build upon their existing brand and bring forth an alternative choice for seniors in their market”, says Lisa McCracken, Ziegler’s Director of Senior Living Research.
With proper planning, satellite communities allow for incremental growth and expanded market reach. They can neighbor a main campus or be located in another geographic area. A satellite can appeal to a new market group or meet a need for more of what already exists at a Life Plan Community.
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To continue reading and learn more about potential benefits and future planning considerations for this continuing growth trend for Life Plan Communities and other senior living services providers, download the Whitepaper via the form below.
For more senior living topics, trends, projects and information about Hybrid Homes, Memory Care, Reinvention and more, check out our Resources Page.
As we look to the future, there are many questions about how the ongoing COVID-19 pandemic is going to impact senior living communities.
How will this health crisis reshape consumer priorities and delivery of services to older adults?
Are social isolation requirements and community quarantines causing people to re-evaluate senior housing options?
How do staff members feel about the added pressures they are facing and how is the new normal impacting their ability to provide services?
To start to answer some of those questions and help senior living communities prepare for the future, RLPS was one of the sponsors for a senior living survey of independent living desirability and safety spearheaded by Plante Moran Living Forward and Retirement Dynamics. This survey included independent living residents, prospective residents, and staff members in 70 communities located in 13 states. More than 5,000 survey responses were collected, along with 7,000+ write-in comments and compiled into the final report.
Download the Report
The COVID-19 Sentiment Report will help us better understand how people feel about living or working in an independent living community and how the pandemic is impacting future choices and priorities. The insights from this report will help us reshape senior living communities and services for long-term market strength and resiliency.See More COVID-19 Resources
Over time, things wear out, expectations change, and attitudes adjust. Things will never be as they once were, and the ability to adapt to change is the key to survival. Few community sponsors have the luxury to start over, but all have the ability to reinvent. Reinvention provides an exciting opportunity for good stewardship, while breathing new life into an existing community. As consumer demographics, product preferences and service priorities continue to evolve, senior living communities can, and must, likewise reinvent themselves to remain relevant.
“In the past, it was not unusual for many of our clients to be the only option in town, but that’s rarely the case anymore,” says Eric McRoberts, AIA. “Even in challenging economic times, providers still need to move ahead, it just might need to be more incremental.”
Whether for financial reasons, land constraints or stewardship of resources, reinvention is a viable consideration. If the existing infrastructure is a good fit for your program goals, substantial value can be gained from building re-use.