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COVID-19 SENTIMENT REPORT: Survey of Independent Living Desirability and Safety

As we look to the future, there are many questions about how the ongoing COVID-19 pandemic is going to impact senior living communities.

How will this health crisis reshape consumer priorities and delivery of services to older adults?

Are social isolation requirements and community quarantines causing people to re-evaluate senior housing options?

How do staff members feel about the added pressures they are facing and how is the new normal impacting their ability to provide services?

To start to answer some of those questions and help senior living communities prepare for the future, RLPS was one of the sponsors for a senior living survey of independent living desirability and safety spearheaded by Plante Moran Living Forward and Retirement Dynamics. This survey included independent living residents, prospective residents, and staff members in 70 communities located in 13 states.  More than 5,000 survey responses were collected, along with 7,000+ write-in comments and compiled into the final report.

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By submitting this form, you consent to sharing your information with the report sponsors, who may use it to communicate with you regarding this report and their other services. You may opt out of any sponsors’ email marketing material at any time by contacting the specific sponsor.

The COVID-19 Sentiment Report will help us better understand how people feel about living or working in an independent living community and how the pandemic is impacting future choices and priorities. The insights from this report will help us reshape senior living communities and services for long-term market strength and resiliency.

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REINVENTION: Breathing New Life into An Existing Senior Living Community

Over time, things wear out, expectations change, and attitudes adjust. Things will never be as they once were, and the ability to adapt to change is the key to survival.  Few community sponsors have the luxury to start over, but all have the ability to reinvent. Reinvention provides an exciting opportunity for good stewardship, while breathing new life into an existing community.

As consumer demographics, product preferences and service priorities continue to evolve, senior living communities can, and must, likewise reinvent themselves to remain relevant.

“In the past, it was not unusual for many of our clients to be the only option in town, but that’s rarely the case anymore,” says Eric McRoberts, AIA.  “Even in challenging economic times, providers still need to move ahead, it just might need to be more incremental.”

Whether for financial reasons, land constraints or stewardship of resources, reinvention is a viable consideration. If the existing infrastructure is a good fit for your program goals, substantial value can be gained from building re-use. Continue reading